Found this interesting post on the Leadership Network blog about how some Pastors are using Starbucks marketing plan as their roadmap to Church growth.
Seven multi-site churches are highlighted for their international satellite campus locations in Wall Street Journal’s recent article, Inspired by Starbucks: Charismatic Pastors Grow New Flocks Overseas, Using Satellites, DVDs and Franchise Marketing To Spread Their Own Brand of Religion. The article highlights multi-site churches in the U.S. that are going international:
Mr. Gramling’s Flamingo Road Church, which has a weekly attendance of 8,000, is based in Broward County, Fla. … Mr. Gramling says he tried to copy the success of Starbucks by assembling a creative team to hone "the look, the feel, the branding idea, of what Flamingo Road is." Like Starbucks, Mr. Gramling is thinking big. His goal is 50 churches world-wide, 100,000 members and a $150 million-a-year budget.
At least half a dozen U.S. mega-churches have opened international branches in recent years, and plans are in the works for many more. "If Starbucks can start four stores a day, why can’t churches?" says John Bishop, the pastor at Living Hope Church. His congregation in Vancouver, Wash., which has a weekly attendance of 6,000, has 23 satellite churches, including new sites in New Zealand, India, Mexico and the Philippines. The Healing Place Church in Baton Rouge, La., has eight U.S. branches, and in the past year opened churches in Mozambique and Swaziland. Celebration Church in Jacksonville, Fla., with 10,000 members, recently launched branches in Bulawayo, Zimbabwe and Atiquipa, Peru.
I’ve been working really hard to relieve myself of the obligation of having to have an opinion about everything…but I did find this comment very interesting.
"The religious market is saturated in the U.S.," says Manuel Vasquez, co-author of "Globalizing the Sacred: Religion Across the Americas." "There is a sense now that you have to go international to expand your reach if you want to be a player." By 2025, seven of 10 Christians will live in Africa, Latin America and Asia, according to Philip Jenkins, author of "The Next Christendom: The Coming of Global Christianity." In Africa, Christians make up nearly half of the continent’s population, up from about 10% in 1900.








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